Wild One Hakuna Mipaka

NORQAIN launches the ultimate sports watch with its own ground-breaking material: NORTEQ. Four models introduce the new Wild ONE line, including one limited edition piece designed together with wildlife ambassador Dean Schneider.

The family-owned Swiss watch brand presents Wild ONE and NORTEQ – a completely new high-performance sports watch concept that features a proprietary material that is six times lighter than steel, 3.5 times lighter than titanium and available in different colours.

The trailblazing watch concept was sparked by Jean-Claude Biver, NORQAIN’s Advisor to the Board. He supported the team in innovating and introducing a revolutionary product for sports-enthusiast NORQAINERS around the world. The result: a family of high-performance watches made with next-gen material and spectacular design.

Dean Schneider’s Wild ONE

This Wild ONE has been designed together with the brand’s international ambassador, Dean Schneider. As teased in 2021, this black NORTEQ creation, limited to 500 pieces, incorporates a piece of Dean’s wildlife: the vegan sand-coloured rubber shock absorber has been mixed with sand from his Hakuna Mipaka oasis in South Africa, which creates a unique speckled design. The black dial is decorated with a lion fur pattern as well as the sanctuary’s spear-and-shield logo. This dynamic pattern is also found on the black vegan-certified rubber strap. Dean’s powerful message about humankind’s relationship with animals is engraved on the caseback: “We need to learn to love them exactly the way they are and not the way we wish them to be!”

“Creating this timepiece alongside NORQAIN showed me how much passion and effort goes into the development of their watches. It’s not only the wild, robust and modern style of the Wild ONE Hakuna Mipaka Limited Edition that makes it unique, but also the Hakuna Mipaka lion energy that flows through it”, says Dean Schneider.

Wild ONE represents wildlife without harming wildlife because it is completely free from any animal products – an extension of NORQAIN’s promise in July 2021 to discontinue its use of leather goods for all its new product launches and phase-out leather straps for all existing models.

The Wild ONE Hakuna Mipaka Limited Edition (CHF 5,250.00) comes in a special Hakuna Mipaka watch box along with a signed card from Dean. Ten per cent of the earnings from sales of this watch will be donated to the Hakuna Mipaka Oasis.