Savile Row

Combining the pure vision and exceptional talents of renowned Genevan dial maker Atelier Olivier Vaucher with the insightful passion of watchmaker Olivier Gaud, TAOS is born in 2024, unveiling a novel concept in watchmaking : Watches combining multiple exceptional artistic crafts, each a unique masterpiece crafted in the Geneva workshop, to create extraordinary dials that spring to life through intricately decorated mechanical movements.

Each watch is one-of-a-kind, each dial a work of art. The culmination of years of experience, patience and creativity amassed by the more than 40 artisan-craftspeople at Atelier Olivier Vaucher.

The Savile Row watch is a reinterpretation of the Tartan fabric. Born in the mists of the Highlands, tartan is a symbol of identity and distinction, a dance of colors evoking the wild soul of Scotland. Savile Row, located in the heart of London, is the sanctuary of exceptional tailors and is synonymous with bespoke elegance, sumptuous fabrics and a timeless art of living. TAOS captures this nobility and fuses textile and watchmaking, creating a watch of timeless beauty.

The self-winding Automatic double-barrel winding shown in parallel VOP318, developed exclusively by Télôs (La Chaux-de-Fonds, Switzerland) for TAOS is entirely hand engraved by the engravers of the Atelier Vaucher. This year's pattern, requiring more than a hundred hours of work for this movement is inspired by by weaving and quilting, with engraved ribbons that dance with light.