Genesis 01
Mindful breathing visual aid
Adam Benedict is inspired by family history, designed for the present.
The Adam Benedict Genesis collection introduces a first of its kind analog watch design that promotes mindful breathing and the present moment. As the seconds hand goes around the dial, Adam Benedict wearers are encouraged to inhale for four seconds and exhale for six seconds, as visually denoted through the markers with alternating colors at a 4:6 ratio. As one breathes at that cadence, one is signaling to their nervous system that it is time to reset and refocus.
The goal of the Adam Benedict brand is to inspire wearers to think more about and consider various breathing cadences and the impacts they have on our health, both mental and physical, athletic performance, stress levels, mindfulness, and much more.
Adam Benedict, launched with a New York Times feature in early 2022, is inspired by the family history of its founder, Adam Lassner. The story starts with Adam's great-great-great grandfather, B. Reinin, who had one of the biggest clock and watch factories in Moscow in the early 1900s. The family history continued in La-Chaux-de-Fonds where Adam's family produced watches under the Benedict brand, from 1930 to the early 1970s. Adam Benedict is the latest chapter in a 100+ year family history in the watch and clock making industry.
Adam Benedict watches are proudly assembled and warehoused in the United States. With most of the brand's client base living in the U.S., we've opted to source components of our watches and packaging in the U.S. where we could. The shorter supply chain from production to our final customers limits our carbon footprint.
Our watches are packaged in American made cedar presentation boxes. We chose to use cedar boxes because of cedar's aromatic qualities as well as our vision in giving our packaging a second life. Too often at our competitive price point is packaging an afterthought made of cardboard. We decided to go a bit further to produce packaging that Adam Benedict owners can gladly reuse after they take out their watch. Lastly, we've partnered with a provider who plants trees for every box we purchase. Our choice of packaging reduces the distance of our supply chain and is providing our clients to the opportunity to reuse their packaging.