Beluga Lady

QUINTESSENTIAL FEMININITY

Who would dare to touch an icon model that has wrapped itself around women's wrists – and hearts – for over 20 years? How could anyone hope to improve upon a collection that is known and loved the world over for its unmistakably sensual and distinctive lines? Armed with an undeniable flair for design and a peerless feel for feminine nature and preferences, the Architects of Time have boldly risen to the daunting challenge of taking the Beluga to a whole new level, while subtly adjusting it to reflect contemporary mood and tastes.

When first presented in 1985 and for the next thirteen years, the exclusively feminine Beluga® was crafted from gold and gold alone, giving women a definite sense of belonging to a very special circle of initiates. 1998 witnessed the introduction of a steel version, either all-polished or set with diamonds, thereby rendering the Beluga accessible to a broader audience. Now in 2008, loyal to the fundamental Beluga values, Ebel has redesigned its legendary jewelry watch in a diamond-set-only interpretation that revives the “exclusive club” spirit so intimately entwined with the history of the line.

The new Beluga sparkles and shines with a full-set case and full-polished bracelet, modern and yet more distinctively upscale than ever. Endowed with an immediately recognizable and yet clearly updated design, this stunning timepiece freely interprets the essence of a timeless line while proudly affirming a status that goes well beyond that of a watche to become a jewelry creation in its own right.

Contemporary, youthful and streamlined

The first thing that strikes the attentive observer when picking up the new Beluga is that its silky-smooth feel is as sensually pleasing as ever. And this despite the fact that the Architects of Time have profoundly redesigned the Beluga, imbuing this decidedly contemporary interpretation with a fresh and unequivocally youthful appeal. Ebel has adopted a distinctly more sculptural and decidedly modern approach based on multiple levels to generate an impression of depth and relief. The triple-row bracelet now features more expressive central links that enhance the visual fascination and accentuate the contrast with the horizontal elements on either side, while the caseband is beveled to create a tauter, more generous curve. Instead of applied round dots and numerals, square diamond hour-markers light up the dial to produce a striking effect.

Exquisitely sophisticated gem-setting

Redesigning Beluga, the Architects of Time have lent a distinctive signature touch by creating a “progressive” gem-setting suffused with a personality all its own. Vividly conveying Ebel's consistent concern for details and adding to the complexity of the refined craftsmanship involved, this skillfully graded gem-setting is performed with several sizes of diamonds that gently yet forcefully accentuate the curvaceous feminine outlines. Such a sophisticated approach calls for special preparation and is a complex task involving particularly precise and meticulous craftsmanship. Meanwhile, the integrated crown has been retained, ensuring the smooth touch and purity of line that are an integral part of the Beluga charm.

Glamorous and alluring

Fully in touch with the needs of today's urban, independent and active woman, the Architects of Time have also now chosen to guarantee readability by protecting the dial of the new Beluga with a crystal that is glare-resistant on both sides.

The embodiment of modern feminine values

The advertising campaign to accompany this launch will feature Gisele Bündchen, the Ebel muse who vibrantly personifies the new Beluga woman. Modern, luminous, authentic and disarmingly natural in her relationship with objects, she will eloquently demonstrate the kind of intimate ties that the new Beluga watch is bound to weave with its owner. Not to mention the impressive versatility that makes this timepiece equally at home when teamed with a pair of jeans as with a smart city suit or a sexy evening gown.

Spicing up a passionate liaison

In 2008, the Architects of Time clearly reaffirm their ongoing love story with women through the year's major launch of the new Beluga line. More seductively feminine and desirable than ever, this sparkling updated icon clearly intends to shine as THE jewelry watch for today's woman and an unmistakable token of recognition among members of a highly exclusive club. For a woman, having a Beluga on her wrist means far more than just wearing a watch: it is an object reflecting her innermost nature and her deep-felt attachment to a form of beauty that resembles her and further enhances her luminous and scintillating personality. It is in fact the very essence of a companion watch.