Louis Vuitton launches Tambour Spin Time Air Vivienne, the most innovative and modern Jumping Hour, introducing a new way of telling the time.
In 2017 Louis Vuitton unveiled Vivienne, a character inspired by the House’s heritage and iconic Monogram flowers.
At times a decorative object, cuddly toy or bag accessory, at others a watch or jewel, this thrilling mascot journeys through Louis Vuitton’s many crafts, now landing in the wonderland of women’s high jewellery, with the new Tambour Spin Time Air Vivienne timepieces.
Instead of a central hand, this innovative watch uses twelve rotating and tilting miniature versions of the mascot to display the hours in a playful and charming way. Every 60 minutes, two mascots spin around instantly. Each hour ends with one Vivienne revealing its neutral side, making way for the next hour, indicated by the profile of a Vivienne.
This one-of-a-kind, ground-breaking technical concept features an exclusive, patented watch mechanism to read the time. Drawing from a unique, self-winding movement developed in 2009 and constantly perfected by highly skilled master watchmakers at La Fabrique du Temps Louis Vuitton, the impressive ethereal LV 89 calibre, a poetic, sophisticated movement lodged at the centre of the case between two sapphire crystals, provides 32 hours of power reserve.
Two round, pointed Monogram flowers layer the dial, both in pink gold snow-set with diamonds in red lacquer. The twelve mascots — in pink gold and hand-applied rich black or ruby red lacquer — ”float” between the calibre and the case. The hidden side of the twelve characters, as well as the oscillating weight, can be seen through the transparent back.
This endless, encircling dance around time is lodged in a pink gold 42.5 mm case enhanced by applied diamond-set horns, a distinctive Tambour feature. Highlighted by a cherry red alligator strap, the timepiece intricately encapsulates style and innovation.
With Tambour Spin Time Air Vivienne, Louis Vuitton celebrates the tradition and creativity of watchmaking, making telling the time visually enchanting.