Gabrielle Chanel inverted the types and functions of her creations transforming their meaning and value. Cult objects destined to be legendary were born out of this art of counterpoint, such as the N°5 perfume and “2.55” bag.
The J12 watch is another example of this. Inspired by the nautical world and born at the dawn of the third millennium, the J12 is an icon of 21st-century watchmaking.
Ahead of its time, this watch transformed ceramic into precious material, thus revolutionizing
watchmaking codes and combining inalterable robustness with timeless CHANEL elegance.
The first ‘intense black' model was launched in 2000 and was followed by a white model in 2003. The J12 represents night and day, strength and elegance, mystery and clarity and is both masculine and feminine. It has become a true mechanical talisman!
In 2011, CHANEL uses a new material to invent a new color resulting in the J12 Chromatic. This sensual and intense innovation was achieved thanks to the addition of titanium to ceramic producing its color and lightness. Its unique shine is then achieved by using a polishing process with iamond powder.
Already at the origin of black and white in watchmaking, CHANEL opens a new chapter in the J12's history by creating the J12 Chromatic.
Titanium ceramic, a new highly scratch-resistant material almost as hard as sapphire.
Its unique colour and shine are obtained by the addition of titanium to ceramic and diamond powder polishing.
Self-winding mechanical movement (42-hour power reserve).
Functions: hours, minutes, seconds.
Polished rhodium-plated 18K white gold bezel, crown and hands.
34 baguette -cut diamonds (~2.5 carats).
Dial set with 12 baguette -cut diamond indicators (~0.4 carat).
Dial finishes: Vertical satin-finish centre plate with coiled outer plate.
Brilliant-cut diamond crown (~0.15 carat).
Titanium triple-folding buckle and case back.
Water-resistance: 50 meters.
38 mm diameter.