Chapter 4.1 The Veblen Dilemma –BA111OD 100% swiss made tourbillon
Presented with great fanfare on the occasion of the brand's second anniversary in October 2021, the Chapter 4.1 T.V.D. instantly raised questions and sparked incredulity: a tourbillon, entirely designed and made in Switzerland for less than 5,000 Swiss francs, when it is usually worth 10 times more? With more than 400 pieces already sold, the challenge is met. With its contemporary aesthetics, this timepiece respects the codes of fine watchmaking: a hand-wound movement beating at 21,600 vibrations per hour, striking 105-hour power reserve, developed by Olivier Mory, a renowned watchmaker based in La Chaux-de-Fonds. This exceptional piece benefits from the entire Swiss watchmaking know-how.
In addition, the Neuchâtel start-up is a pioneer in integrating NFC technology into the glass of its watch to offer a unique and tailor-made concierge service. A WORLD FIRST. In all transparency. BA111OD creates the convergence of art and technology by combining one of the most prestigious horological complications, the tourbillon movement, with a technological feat, the very first NFC-connected glass in the history of watchmaking, pushing back the limits of customer service.