La Semaine Louis Erard x Alain Silberstein

In 2019, Alain Silberstein revisited ‘Le Régulateur’ from Louis Erard, a historic, emblematic model produced by the Jura brand. This collaboration resulted in an exceptional model: two series of 178 models which sold in just a few hours and were immediately extremely sought after on the secondary market. And all this even before it was selected for Geneva's Grand Prix d'Horlogerie and it received an award in the Red Dot Award: Product Design 2021.

2021 marks a new frontier in the collaboration between Louis Erard and Alain Silberstein, with the launch of a triptych. Three watches as work of art; three family members able to shed new light on Alain Silberstein's artistic approach, as well as Louis Erard's watchmaking mastery. Each item is limited to 178 models, 78 of which are to be sold in a collector's box containing the entire capsule as well as a digital artwork signed by the artist. 

The triptych brings together three different timepieces – three signature models, each with its own unique features: La Semaine, Le Régulateur II, and Le Chrono Monopoussoir.

Everything begins with the case, a blank canvas for the artist. It consists of a frame with vertical sidebars called “brancards”, flanked by a conical crown. This is architecture in pure form, each element perfectly held, resulting in geometric simplicity and effects created by contrasts, shapes, materials (grade 2 and grade 5 titanium) and finishes (microblasted and polished). Water-resistant to 100 meters, the case is further complemented by a nylon strap with a flap, guaranteeing uncompromising comfort. Soft, breathable and lightweight, the strap features a quick-fit closure, while the tight mesh of the double-layer nylon forms a surface that won’t retain moisture. 

La Semaine Louis Erard x Alain Silberstein, with its three hands, date and day, features the exquisite weekly planner developed by Alain Silberstein, easily recognisable as his work: the days do not have names, but rather playful smileys – small, stylised faces symbolising different moods and reminding us that time is a flow, an experience, an emotion evolving through the days. From grey Monday to radiant Sunday (or vice versa), depending on the mood of the wearer!

Once again, the designer's signature hands are also instantly visible: a large blue arrow hand for the minutes, a red circle pinned with a triangle for the hours, and a yellow serpentine hand for the seconds.

“A watch is a search for harmony,” says Alain Silberstein. “Just like a choir or philharmonic orchestra, where you rehearse until you find that certain something, the crystallisation. This watch is made to awake the inner child within all of us, and my work is only really finished when it makes someone smile. Without carte blanche from Louis Erard, it would have been impossible to succeed in this goal.”