B347 Monopusher Chronograph

Bamford London and seconde/seconde/ collaborate again and give their new limited-edition watch the middle finger…

That’s right. It is what you think it is: a watch giving the middle finger. The Bamford London X seconde/seconde/ B347 BAD MOF’R is the bad-ass second love-child conceived by the disruptive British watch company Bamford London and the anarchic French creative Romaric André, aka seconde/seconde/. The watch is based on Bamford London’s B347 Titanium Monopusher Chronograph and is limited to 50 pieces.

When Bamford London founder George Bamford met seconde/seconde/ founder Romaric in 2020 a unique bond was formed. Two disruptors with a talent for the unpredictable, the maverick and the just-plain-funny were always going to spark. They’re a duo who see the world through a different lens, peeling away decades of convention to surprise – and distort. And now they’re back for a second collab with the Bamford London seconde/seconde/ B347 (BAD MOF’R).

The watch’s story centres around two elements. First is the name: BAD MOF’R, a spin on BAMFORD.

Second is the subdial at 3 o’clock where seconde/seconde/ has swapped the conventional hand for a single-fingered salute that becomes the chronograph’s 30-minute counter. The white counter sits in stark contrast contrast to the gradient blue dial, while the eff-off red sleeve picks out the red central seconds hand. The chronograph is powered by a Swiss Made Sellita SW510 automatic and operated by a single pusher at 2 o’clock, which, like the crown and the 41.5mm case, are cast insuper-light titanium. The whole thing is set on a blue Cordura strap. Twisting norms doesn’t mean you can’t be comfortable.

The BAD MOF’R follows the BAD FORM GMT, which was based on the Bamford London signature GMT design and featured a Churchillian two-fingered salute, as well as the bastardisation of the Bamford logo into Bad Form.