Son of Sound ‘Guitar Collection’: rewriting the scor
This collection was one of the main independent attractions at Baselworld 2013. After further developments, the new-generation Son of Sound ‘Guitar Collection’ is back in the spotlight.
The Son of Sound is a creation that’s high in ArtyA content: off-the-wall, uncompromising, and pure rock. Its origins embody the desire common to all the fully-independent brand’s designs – coming up with an emotion-packed, passionate timepiece that breaks away from traditional watchmaking codes. The Son of Sound has been made in the image of ArtyA and its designer Yvan Arpa, taking the road less travelled, far from the dictates of convention.
Let there be rock
Prevailing watchmaking standards are perhaps not the best way to measure the new Son of Sound Guitar Collection. By nature, these watches bear no resemblance whatsoever to existing timepieces. The Son of Sound ‘Guitar Collection’ really has rewritten the score.
The ‘buttons’ are made to resemble the machine heads used to tune guitars and bass guitars – or, in this case, to fine-tune the date and time and ‘play’ the chronograph. The display draws unashamedly from the repertoire of the very best inventions in watchmaking. The minutes are shown by a central sword-shaped hand, while the sweeping hour hand is displayed in a central window, on top of a date instant-jump window! A second central hand marks the chronometer time. And conducting this ensemble is a Concepto caliber especially tailored for the Son of Sound ‘Guitar Collection’, which goes by the name of Woodstock – what else
One more guitar, one more race
Only fifty of these will be made, in racing colours – red, white and black tones redolent with the feel of 1950s racetracks. Yvan Arpa has sought to create a ‘Racers Café’ universe, embodying the era in which Rock’n’Roll was born. Only Son of Sound could lay claim to this pedigree with such brilliance.