The new Bvlgari Aluminium watch 2020 reignites the fire lit back in 1998 by the first-generation models. More than 20 years have gone by, it has remained vibrantly alive in watchmaking memory. Flashback: in 1998, Bvlgari – a jewellery brand at the top of the pyramid of major luxury stakeholders – presented a collection made from very unexpected materials. Aluminium and rubber, in a highly graphic combination of black and white, composed the most innovative, modernist casual watch of the decade that was drawing to a close.
By incorporating unconventional materials, Bvlgari was a pioneer in reinventing the idea of luxury, propelling it into the future with signature elegance and daring. The new Bvlgari Aluminium Chronograph watch is smart and cool, immediately recognisable as part of the Bvlgari DNA while embodying sophisticated, sporty and modern expression: more than 20 years later, it remains a natural-born provocateur that stands out from current watchmaking codes.
Crafted in aluminium and rubber, it redefines what a luxury object and sport watch can be.